"Understanding how the public views us can improve our responses to gospel questions."
because the holy ghost which will tell you "the truth of all things" apparently isn't enough.
"I joined the church at 18 because a wonderful member-missionary understood that friendship is an extension of Christ’s way of life"i.e. a well known principle of social psychology (for some reason he left out the part about the "holy ghost").
"Ditch the lingo"
i wholeheartedly agree.
"'men changed' instead of 'apostasy'"
just like "speaking as a man" or "only stating his opinion" or "that wasn't official church doctrine" instead of "wrong".
"Trust. When we earn our friends’ trust, they will trust our message"
provide full historical financial disclosure. only then i think you can begin to talk about trust.
"When the trainer retrieved his dog, I recognized him as an investigator... God loved him enough to send that dog to our garage so that we might bear a second witness"this is called a post hoc fallacy. "A" happened, then "B", therefore "A" caused "B".
"God loved him enough"
stating *belief* as fact.
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