Several recent studies, including one by the authors of American Grace: How Religion Divides and Unites Us, rank Mormons among the least liked U.S. faiths.
To modify that impression, producers of the "I'm a Mormon" series sought members who were atypical, articulate and photogenic.
and they lie about who they really are! (inarticulate and non-photogenic) awesome =)
http://www.huffingtonpost.com/2011/01/25/faiths-ad-campaigns-chase_n_813987.html
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